You’re going to come across the term “web hosting” regularly if you’re an entrepreneur attempting to boost your company’s awareness. Without a solid digital presence, modern businesses struggle to keep up with rivals as they can’t offer the services that customers expect.
Expectations are high, and if you don’t hit the mark, you’ll get left behind in the dust. So, it’s essential to learn more about website hosting. That way, you can understand what it means and why it’s helpful. By doing this, you can ensure your brand is always on point. Without further ado, these are the features to remember regarding hosting.
What Is Website Hosting?
This is a good question because the answer isn’t as simple as you may assume. In layman’s terms, it’s a service that enables you to publish your files on the internet. As a result, anyone who wants to view them, such as interested shoppers, can land on the homepage and start exploring.
However, several elements need dealing with before a website is ready to go live. For example, not only do you require a URL, but you should have a hosting plan to handle spikes in traffic and downtime, too. This is why most companies use intuitive website builders from third parties as it lets them avoid the issues by hiring a skilled and experienced specialist to take care of the details.
Why Is It Important?
To be honest, there are multiple reasons why investing in web hosting solutions is crucial to your business. Here are the three most important to keep in mind.
Quicker Load Times
Speed has transformed into a key attribute of internet sites in the 21st-century. Firstly, shoppers don’t have the patience to sit around and wait longer than three seconds for a web page to load. Secondly, they don’t need to – because the number of available sites means another company will give them what they want. Thirdly, it’s linked to the user experience. Therefore, a slow platform is annoying and appears unprofessional, which encourages consumers to bounce. The good news is that a web host can scale your RAM and cache files to eliminate hurdles. The result is that the small things don’t get in the way when people land on your homepage.
Enhanced SEO
Search engine optimisation is another facet of modern marketing that you can’t ignore. Not only is it effective, but it’s cheap, giving you the perfect opportunity to take on bigger rivals with larger budgets. Unfortunately, failing to invest in web hosting solutions can put this in jeopardy as slow load speeds and downtime end up in search engines docking your platform points. After all, you’re not adding value if customers can’t access your website or have to wait for ages to make a purchase. Web hosts can take care of these problems, meaning your SEO strategy will improve.
Better Security
A secure site is crucial, because consumers don’t want to put their details at risk when they click through to your landing page. With a web host, this rarely happens because they leverage HTTPS encryption. This means anyone trying to intercept people’s data requires a key that only you and your host possess. Therefore, you can put shoppers’ minds at ease – something that’s essential when asking for credit and debit card payments.
Now that you know how important web hosting is, will you invest in a quality service and improve your business’s brand?